Course Materials
- Introduction — Introduction to marketing: Is marketing for churches?
- Unit One — Building More Effective Church Websites
- All the technical help you need to launch a new website.
- How to analyze and optimize your church’s existing website.
- A data-driven guide to the most important pages on any church website: what to include and what to skip
- Unit Two — Running More Effective Social Media
- A data-driven guide to producing more effective content: essential tips for writing, blogging, photography, graphic design, videography for social media.
- A tutorial to get your church started with live streaming.
- An introduction to advertising on Facebook, Instagram, and Twitter: how to reach your non-Christian neighbors online.
- Unit Three — Overview of Email Marketing
- Help navigating the key terms and regulations you need to know to protect your church.
- An overview of the best practices for email marketing
- The new newsletter: communicating with members more effectively
- A guide to use email marketing to turn website visitors into church visitors.
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